The new year brings a desire in people to change, new years resolutions create our path for the coming year, and whether or not we actually follow through with our resolutions, these changes usually outline how we can be better.
I would like to share with you one of my new years resolutions (at work) with some data that might inspire others as well.
Increasing our mobile advertising has become one of my top priorities for this year. In my opinion it’s very important for all companies to evaluate their current exposure, and determine what improvements can be accomplished.
Why mobile advertising?
It is no secret mobile advertising has shown positive results to those who have boarded the train. Even though many think that it is not a needed strategy, they couldn’t be more wrong. Mobile advertising in the U.S has increased from $1.2 billion in the first 6 months of 2012 to $3 billion in the first 6 months of 2013. It is also predicted global mobile ad spending to reach $ 33.1 billion by 2015, according to Mashable. For more data and information on the relation between mobile and social marketing head over to Mashable.
So no matter what type of business or organization you are running, it is very important to be
presented in the mobile world. According to research done by the Pew Research Center’s Internet
and American Life Project, and published in 2013 by Lee Rainie, 56% of American adults have smartphones. They also reported more and more people use their phones while they shop to compare prices and check reviews. It only makes sense to have some sort of mobile marketing to target that audience, because who isn’t using mobile devices now days.
I hope I provided some valuable information to encourage all of you to go out and expand you current advertisement infrastructure. As for us here at Transliquid, you will be seeing a lot more of us, on your phones, tables and computers.
What does everyone else think about going mobile? What are some strategies?
For more information on the research behind the data please visit Pewresearch